A recent decision by the Federal Circuit Court has reiterated that generic terms should never be used as trademarks.   In Re Cordua Restaurants, Inc., 2016 WL 2786364 (Fed. Cir. May 13, 2016)(“Cordua”).

In the Cordua case, the company received in 2008 a registration for the service mark CHURRASCOS in connection with “restaurant and bar services; catering.” […]